Drew McCormick2524 Nightingale Drive |
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Summary of Qualifications
Nine years experience in marketing and high technology marketing:
Raising Infant Son: Home, 2002 - Present
Borland: Scotts Valley, California. 2001- 2002
Product Marketing Consultant
All product marketing tasks for their flagship product, the Enterprise Studio for Java
- Usual product launch responsibilities.
- Negotiation and coordination of technical and marketing activities with partners
- Developed seminars and other marketing to achieve $6,000,000 a year in revenues
Talk City (now LiveWorld): Campbell, California. 2000- 2001
Full range of marketing duties for Customer Relationship Management ASP.Senior Marketing Manager
- Revised brand positioning and company description.
- Created complete set of collateral materials in a single month, including 9 datasheets, 2 solution notes and 3 corporate description documents from scratch. Did "an awesome job under a tight deadline" according to the Vice President of Marketing.
- Analyzed sales trends to develop business intelligence for executive staff.
- Built company intranet.
- Researched and analyzed international opportunities, wrote marketing plan for international expansion.
- Opened sales dialogue with companies in the Netherlands, France and the UK.
- Negotiated with existing Latin American customer.
Senior Product Manager
- Relaunched on-line CRM club product: increased sales by $400,000 per quarter..
- Worked with engineering to solve problems and make client-suggested modifications to product. Defined the next generation of product. Cited as an "excellent product manager" by the Director of Engineering.
- Led team to create MRD development process.
Trend Micro: Cupertino, California. 1999- 2000
Internet Marketing Manager
Developed strategic marketing programs for this leading Enterprise antivirus company.
- Product Marketing for content security product line.
- Created channel marketing collateral for all Trend Micro products.
- Managed Common Criteria and Y2k strategies.
- Analyzed market and developed business plan for Internet security portal.
Adaptec Incorporated: Milpitas, California. 1997- 1999.
Marketing Program Manager and Consultant
Created and managed strategic programs for evangelizing SCSI technology to server, storage and SAN markets.
- Presentations of strategic market analysis to major Japanese manufacturers such as Sony and Hitachi..
- Created inovative programs, demos and products to forward companyís strategic agenda.
- Board member and treasurer of the SCSI Trade Association.
- Implemented site analysis for business intelligence generation.
Various Companies
Independent Consultant; Santa Clara, California. 1992 - 1999
Marketing and information systems consultant for companies such as Apple Computer, Consillum, the Yale School of Management and Zycad. From 1994 to 1996 attended Yale full-time to receive M.B.A..
- Apple Computer: Created marketing services for imaging division internet site:
- Designed prototype CRM system to respond to customer email inquiries.
- Adaptec, Incorporated: Created inovative programs, demos and products to forward companyís strategic agenda.
- Board Member and Treasurer of SCSI Trade Association..
- Zycad Corporation: Developed sales automation procedures:
- Created sales automation software and Enterprise Resource Planning (ERP) system to link sales data to financial system, commision payments and supply forecast.
Sofmap Products; Irvine, California. 1991 - 1992
Marketing Manager
Marketed consumer software and developed markets for Japan's largest computer retailer.
- Created ERP system that cut costs by 13% and reduced turn-around time by 66%.
- Analyzed market research and competitive environment to determine business strategy.
- Initiated market expansion to Taiwan and organized exhibit at Softex trade show.
Interlink Systems; Tokyo, Japan. 1988 - 1990
Product Marketing Manager
Developed and marketed education services to multinational corporations.
- Evaluated market segments and created market entry strategy.
- Developed and positioned products targeting customer requirements.
- Prepared collateral materials and conducted sales presentations to corporate clients.
Gryphon Systems; Tokyo, Japan. 1987 - 1988
Product Marketing Manager and Cofounder
Developed business strategy and managed the creation of innovative educational product line.
- Launched and directed the operations of start-up company.
- Managed product development and lead team to build and test curriculum system.
- Negotiated with clients and partners.
Instructor; Tokyo, Japan. 1985-1987
Taught English and Business skills to various companies.
- Instructed businessmen at corporations such as Anderson Consulting and Nomura Securities.
- Taught GMAT and scholastic skills to students at The Institute for Foreign Studies.
- Developed and taught curriculum for Encyclopedia Brittanicaís school in Japan.
Primo Angeli Graphics; San Francisco, California. 1983-1985
Production Assistant
Aided in the design of art, type packages and logos of major companies.
- Set type for logos and labels.
- Constructed example products for clients.
(View the Graduate Business Classes I have taken.)
Yale School of Management; New Haven, Connecticut
Masterís degree in Business Administration (MBA/MPPM), 1996.
- Academic Commendations for outstanding performance in classes in:
Product Planning, Organizational Behavior and Decision Analysis.- Teaching Assistant for Multinationals and the State and Japan in the World Economy.
University of California, Irvine; Irvine, California
Classes in the M.B.A. program at the Graduate School of Management, 1991.
Reed College; Portland, Oregon
Bachelorís degree in Physics, 1982.
- Graduated with Honors.
- Captain of the Fencing Team.
- Manager of the Student Print Shop.
Chair, Reed Northern California Alumni Association 2000 to present
Communications Skills
- Demonstrated excellence in writing.
- Unsolicited manuscript accepted as feature article by national magazine (Videomaker, June 1992).
- Proven presentation and verbal communication
- The ability to communicate well with engineers and other people from different cultures
- Japanese Language ability, some Spanish, French and Turkish
Technical Experience (Macintosh and Windows)
- Developed ERP, CRM, Sales Automation, Expert Software and database systems.
- Taught classes in Internet Marketing, eCommerce, Web Design, and Microsoft Office.
- Knowledge of Quark Express, Adobe products, HTML, XML, Java, and Enterprise Software.