Email Marketing
General Best Practices
- Vdot Media - 9 best practices for email design
- 20 Email Design Best Practices and Resources for Beginners | Nettuts+
- 7 Best Practices for Delivering the Best E-mail Experience : eMarketing & Commerce (eM+C)
- Four in Ten Email Marketers Don't Test : MarketingProfs
- Making Your Email Social-able
- How to Code HTML Email Newsletters
- Some quick suggestions for Subject lines
- Sample subject lines to motivate action +
Usability
- Email Newsletters: New Results From Eyetracking and User Research (Jakob Nielsen's Alertbox)
- Microcontent: Headlines and Subject Lines (Alertbox)
- Blah-Blah Text: Keep, Cut, or Kill? (Jakob Nielsen's Alertbox)
- Transactional Email and Confirmation Messages (Jakob Nielsen's Alertbox)
- Incompetent Email Marketing = Lost Future Opportunities (Jakob Nielsen's Alertbox)
- Newsletter Usability: Can a Professional Publisher Do Better? (Jakob Nielsen's Alertbox)
- Bush vs. Kerry: Email Newsletters Rated (Jakob Nielsen's Alertbox)
Statistics
Tools
- Headline Tester: check the “emotional value” of your headline
- CSS Converter: Converts CSS styles into in-line formatting
- HTML Tutorial
- Newsletter Templates: Samples of Newsletters that you can use
SPAM
- A CAN-SPAM Checklist
- SpamAssassin: Tests Performed
- Email Subject Line Tester: Checks your subject line to see how spammy it is.
- Email Service Provider Coalition
- Spam Laws: Information on International spam laws, identity theft, phishing and more
Delivery Tools
- Comcast Delivery Error codes: to analyze what caused your email to bounce
- AOL Delivery Error codes
Testing
- MailChimp quick overview of A/B testing.
- Findresolution’s step by step A/B process
- Some interesting results: News specificity, optimizing for a smaller monitor, personalization
- A good set of links, worth checking out
Email Service Providers
Videos
- The Five Best Ways to Optimize Email Response - Part 1 (Live from MarketingSherpa's Email Summit) Highly Recommended
- The Five Best Ways to Optimize Email Response: part 1 and part 2 Watch this!