Marcom Examples:
Activant
- A very good concept for introducing new products
- A humorous look at the advantages of DVD backup over Tape backup
- Enterprise Studio for Java Datasheet (pdf, 2.4 MB)
Vertical Solution pamphlets:
- Product Launch (pdf, 260K)
- Enterprise Branding (pdf, 476K)
- Crisis (pdf, 64K)
- Clubs (pdf, 180K)
Channel Sales package:
- Web Manager one-pager (doc, 176K)
- Scan Mail for Lotus Notes (doc, 292K)
Market Analysis Projects
In 1998, I estimated the total installed base of PCs in the US to have a ceiling of about 153 million units. According to one source, there were some 264 million in use in 2008. Missed it by that much.About the same time, I made a stab at how much the Microsoft Monopoly was costing consumers.